Today, Amazon formally announced via Twitter that Prime Day 2022 will be held on July 12th and 13th.
Last year, Prime Day brought in nearly $11 billion in total ecommerce sales, making it the biggest day for digital sales in 2021 — and Prime Day 2022, could be even bigger. This year is a crucial time to get in front of new customers in the competitive ecommerce market.
The big question is: Are you Prime Day ready?
From an end-to-end channel management approach, we’ve got plenty of resources that outline what you should do before Prime Day to maximize sales and make this your most successful Prime Day yet including:
The ultimate guide and checklist for Amazon Prime Day preparation for sellers and brands on the Marketplace in 2022.
Upcoming Amazon Prime Day deadlines you need to be aware of so you can get the most bang for your buck.
In this panel, we will cover how to utilize advertising and operations to achieve maximal Prime Day success from the top of your funnel to the bottom. We partnered with Amazon Seller tools experts eComEngine, e-Commerce Intelligence platform SellerApp, and ecommerce software platform Salsify to cover everything you need to know to have a successful Prime Day.
More on Amazon Prime Day
Amazon launched Prime Day in 2015 to celebrate its 20th anniversary. The first Amazon Prime Day was a one-day retail holiday for Prime members. Since then, Prime Day has overtaken Black Friday and Cyber Monday as the biggest annual sales event on Amazon, with better deals on more products resulting in increased sales (and Prime memberships).
According to Adobe Analytics data, the self-made shopping holiday brought in nearly $5.6 billion on Monday and $5.4 billion on Tuesday, making Monday the biggest day for digital sales in 2021.
According to Tinuiti’s 2021 client data, US Amazon advertisers increased Sponsored Products spend by 16% relative to last Prime Day (October 13-14, 2020), and ramped up Sponsored Brands investment by 22%. Cost per click jumped 19% for Sponsored Products, but just 4% for Sponsored Brands, as brands competed for shoppers on the busy sales ‘holiday.’
(Check out our full 2021 Prime Day recap here)
While the ecommerce landscape looks different this year than any before, we can still expect Prime Day 2022 to be a big event for Prime members and Amazon sellers alike.